Ours is $45 (10% off for being microchipped and 5% off for ordering online).
there are exclusions and limitation that everyone should read before purchasing. Accident coverage starts 24 hours after start date. Illness coverage starts 14 days after. Nothing pre-existing is covered and there may even be an issue if it's a different disease presenting with the same symptoms. If it's a curable disease, you can ask for an exemption so that it's covered if it happens again (like for UTIs, etc.).
Also LP and CCL tears aren't covered for 6 months (so if they get symptoms of either within the first 6 months, it's pre-existing and won't be covered at all). You can shorten the time it takes to get these things covered, but a vet has to certify that they are okay on exam. But if they are not okay on exam, then these issues suddenly because pre-existing and they will never be covered (if that makes sense). Also, I think they only cover one CCL tear in a twelve month period. Embrace is probably very similar.
BTW, it's so high (at $45) because I chose the lowest copay and lowest deductible. You may be able to get a plan for much less. Because my vet's office does endoscopy, some ultrasounds, extensive dentistry, some ortho, etc., and I really trust them to take care of my pups, I knew the bills could get pretty high there. So the $0 copay made sense for us. If I thought we were going to live at a specialist's office or offices (just not my thing), then I would have probably gone for a company that did 90% reinbursement for specialists instead of 80%.
You can go to any of their sites and get a free quote.
I don't think I'll have another dog w/o insurance.